When it comes to business marketing, logos are incredibly important. A crisp, clean logo design helps to brand startups and create a lasting image in the minds of the consumer. Logos are a form of advertising shorthand, a way for the business to get their message across more efficiently. Successful startups understands how crucial their logo choice is to their marketing schemes. The logo serves as their manifestation in the public’s consciousness. Logos allow a company to display their identity and provide information that serves as inspiration for consumers to become more involved with their brand. The logo design is crucial. Humans are very big on first impressions and a business does not receive a second chance to make one. A logo needs to be representative of the image that a successful business is trying to present.

A business could possess the best products in the marketplace, but when their logo is poorly designed and is not representative of the message that they are trying to get across, their hard work is all for naught. Consumers are visually oriented and when your logo is off putting, they will never take the time to engage with your product.

Businesses that are in the process of a logo design should ask themselves the following questions:

• Does this logo communicate the proper message?
• Will it create a positive association with my potential consumer base?
• Are we crafting a logo that will elicit an emotional response?

Take a moment to consider every successful business logo. Companies like Nike, Apple, McDonald’s and the like all have the same thing in common: their logos have essentially become shorthand. When you see a swoosh, you know that’s Nike and the same goes for McDonald’s golden arches.

A logo does not have to cost a bundle or become excessively complicated, it merely has to get the point across in a concise manner. A well designed logo provides a business with instant recognition in a crowded marketplace. It has never been easier to start a business, but it can be hard to survive. The logo that a business selects needs to resonate with the values that they are trying to convey and allow the company to remain on brand at all times. Successful businesses create logos that not only stand out in the here and now, but also withstand the test of time.